Hello! In this video, I’m gonna talk about SEMrush versus Ahrefs. I have used both of these tools at paid level for many years. And probably for something on that, were of a, like five years for SEMrush (link gets a free trial) and several years for Ahrefs. I don’t know, it’s been a—it’s a very—at least five years, each one.
And I recently cancelled one to use the other as my primary tool. And I’m gonna show you why in this video. I think both of these are solid tools and that are useful. Just one of them, I feel like, is just better; you don’t really need the other one, nearly as much.
So let’s go over here. Actually I wanna start in Ahrefs here. Let’s see, we go to, let’s go ahead, and we can look at Digital Domination Dojo, my website. It’s not like that old of a website, so the data, it doesn’t go back that far, but I think we’ll be able to get what we need to do here.
So, from an SEO standpoint, there’s a lot going on here. But what’s something that doesn’t get talked about a lot, is that there’s, their crawl engine, or whatever you wanna call, that crawls in the internet. Actually, let’s pull this down a little bit. The crawls on the internet just to find the webpages, the links that are coming back to the website, has been the premier crawler for many, many years.
So, their link data is better than just about everybody else’s. And I don’t think anybody has really like caught up completely. I think some of the other ones are catching up to some degree, but a lot of times what you would see is like in one tool, they would have a lot less links that Ahrefs. Now sometimes they would find links that Ahrefs wouldn’t find, but pretty quickly, Ahrefs find all the links. I don’t know what they’re doing but it’s just better from that standpoint.
And so, their tools have been focused on the SEO, primarily, and really at first it was just all about like links, and they really, really expanded what they can do over the last couple of years. To the point to where I’m pretty impressed by what they do.
I wanna show you one thing I really like, their Best Pages by Links. I also just kinda like the way they display things. I feel like it’s really user-friendly and really easy to look at things. There’s a really useful report to see, you know, which pages get so far the most popular, this column right here.
This can be really good for like, if you have a client, and they did a web redesign, and they had some of the rankings, and they dropped, this is the report that I would go to. ‘Cause a lot of times what would’ve happened is, let’s say I changed my website, and I changed these URLs, and now they’re 404. With this link juice, just going to these, essentially they just go ‘poof’; and so that can help explain, and get you a client and pretty easily.
I like their Backlinks report, you can go through it; there’s a lot of different filters up here. We’re not gonna go through all of that. I like the way they display the Anchored text, I feel like its super useful. And they started adding to it.
And let’s go back to Overview. So they didn’t do paid search now, they did paid search. They’ve had this back. I really, really like this graphics. It’s super useful, for the backlink profile, to one year.
And then also the Organic Search. This is new as well, in terms of being able to see kinda over time. This is something that SEMrush was kind of like calling card for SEMrush that no one else was doing for a long time. This graph is super useful.
And it could make you seem like a genius to your client or to potential clients. Because you can comment here and you could say “hey! I see your rankings dropped around this time, with there’s like a really big dip, this is just sort of like temporary blip.” But if there’s a really big dip, they be like “wow! How did he know that? He must really know his stuff!” Thought that helps.
I don’t have any ads that they can see. I’m going in there.
But they also have—this just this site explorer, there’s Alerts, there’s Content Explorer. I haven’t gotten around to using one of these, but this is like, you know, this is, they’re basically taking a lot of the other popular tools out there and their integrating it into their tool; which is why if we go back to the pricing, and I think, I have paid [mumbles] I paid less than all of these, because I’ve been on their grandfather then tools and plans and they’ve gotten better over time.
SEMrush has a very similar pricing plan. I think the lowest plan is probably all you need, for most businesses at least till last I checked. There are some advantages for SEMrush that you can kinda go back further in terms of the historical data which SEMrush does have more the historical data.
Keyword explorer, this will kinda give you like the competition so, you know, search engine optimization. This is something that SEMrush does and I think they both do it okay. I wouldn’t trust in a single number, to give you an estimation how difficult something is, no matter how good the report is.
But it can help you come down here and look at like. I probably look just like domain ranking, what sites are really ranking. Maybe this too like a better keyword, just like “basics”. There’s probably better phrases, it’s still super hard.
And then they have the rank tracker on the Site Audit which could just run some site audits. I don’t usually use this—[trails off]. Again, I’m not a big fan of automated tools but, sometimes it can find some like 404s or some broken links like you weren’t expecting.
Okay, so let’s go to the SEMrush. Now, they used to be a lot more focused—have a lot more focus on the paid advertising, while still having the organic focus. I don’t really see like all the stuff is SEO over here. And it’s really just a little bit of paid traffic, here, so you can see some of the paid traffic. And I don’t really know where they moved it to.
And this graph right here is, you know, what I found to be one of the most useful, thanks to organic research. You can see this graph, you can export the data, but you can do that now on the Ahrefs, which you couldn’t do before.
And they do have quite a bit of different tools that have some kinda stuff. A lot of the same toolsets that Ahrefs has, I would not trust their backlink. Let’s see, Backlink Analytics. I would not trust this very much, nearly as much as I trust Ahrefs. And I just based upon history, now maybe they’ve improved it, and I’m not aware of that, but I like Ahrefs. Ahrefs is built much more around SEO, which is my specialty.
So, which one that I cancelled and why? I cancelled SEMrush, because it seemed really redundant and as, back to [trails off]. As Ahrefs added the—let’s go back to—here.
As Ahrefs added the Organic Search, they started tracking it, but they weren’t good at first, so I think it was about two years ago, they started doing this. It kinda took away from the main thing that I wanted to do SEMrush for. And also Ahrefs does have paid search down here in the bottom left. And so I was like, “what is SEMrush even good for at this point?” And again, it’s not like they cover everything, but Ahrefs is just so much more. The rate in which Ahrefs is improving is super impressive to me
I am—I’m just over the moon impressed. There’s tons of new features that are just caused me to getting at it, I haven’t explored it all. It just really looks like that they’ve committed to taking that money that people are paying them and investing them and making their tool better. Without, you know, without taking away from some of the core things that it does really well, this is something that a lot of tools do, they kind of like, just kind of arbitrarily move things around, or change things, or take things out what were really useful.
Ahrefs hasn’t done that. They’ve kept what was good about it and expanded in the other areas, other tools are doing but you have to pay the same amount that you pay Ahrefs for.
So if I have to choose between the two, I would definitely, obviously, choose Ahrefs. That’s what I’m paying for now. Then it is—it is such a great tool, that there’s just so many things that it does now. From an SEO standpoint, and from paid traffic standpoint, primarily, from like SEO standpoint, that, I just, I can’t imagine running my business without Ahrefs or something that also would have to do like a lot of stuff.
There’s a, another tool out there that I like today to I use, but I basically cancelled almost all my tools, except for this and one other tool. It’s called SERP that does a lot of this stuff. There’s a little bit more, a little bit different though, in somewhere, in some.
And anyway, so, Ahrefs is my recommendation, definitely. I think that’s a better choice, Not that SEMrush is a bad tool; SEMrush is a very good tool. It does a lot of things well, and Ahrefs just does the things better and more of an SEO-focused, and just like the trend of like, the trend of where they’re going, and how much Ahrefs has improved for the last couple of years is something that makes me believe in sort of like for a long-term commitment. Ahrefs is continuing to improve their tool, while SEMrush is not really that much of a different tool. Yeah, they have some new things, but overall, it’s kinda similar to where it was two, three, four, five years ago, in terms of what it can do for you. Again there are some differences, but not newly bit as different as Ahrefs has made.
So, let me know what you think? Do you prefer Ahrefs, or SEMrush? Or another tool for your SEO or for your paid traffic data. And, yeah, let me know in the comments below. If you like this video, please like it and subscribe. And have a great day. Bye!